WA Blast Gratis

WA Blast untuk Survey & Feedback Collection

Cara kirim survey via WA blast. NPS, CSAT, product feedback. Response rate tinggi, data actionable!

Balas WA

• 4 min read
WA Blast untuk Survey
WA Blast untuk Survey

Feedback dari customer = Gold!

WA blast untuk survey punya response rate 3-5x lebih tinggi dari email. Collect feedback jadi lebih mudah.

Jenis Survey via WA Blast

📊 TIPE SURVEY:

SATISFACTION:
- NPS (Net Promoter Score)
- CSAT (Customer Satisfaction)
- Post-purchase review

PRODUCT:
- Product feedback
- Feature requests
- Beta testing

MARKET RESEARCH:
- Preference survey
- Pricing research
- New product ideas

OPERATIONAL:
- Service quality
- Delivery experience
- CS performance

Template Survey

NPS Survey:

📊 QUICK SURVEY (1 menit)

Hai Kak [NAMA]!

Boleh bantu isi survey singkat? 🙏

Seberapa mungkin kakak merekomendasikan 
[BRAND] ke teman/keluarga?

Skala 0-10:
0 = Tidak mungkin sama sekali
10 = Sangat mungkin sekali

Ketik angka 0-10:

━━━━━━━━━━━━━━━━━━━━
Contoh: ketik "8" lalu kirim
━━━━━━━━━━━━━━━━━━━━

Terima kasih banyak! 🙏

CSAT Survey:

⭐ RATING PENGALAMAN

Hai Kak [NAMA]!

Gimana pengalaman belanja terakhir?
(Order #[ORDER_ID])

Rating 1-5:
⭐ 1 - Sangat Tidak Puas
⭐⭐ 2 - Tidak Puas
⭐⭐⭐ 3 - Biasa Saja
⭐⭐⭐⭐ 4 - Puas
⭐⭐⭐⭐⭐ 5 - Sangat Puas

Ketik angka 1-5!

Boleh juga kasih komentar singkat ya 😊

Product Feedback:

📦 FEEDBACK PRODUK

Hai Kak [NAMA]!

[PRODUK] sudah dipakai? 
Boleh kasih feedback? 🙏

1️⃣ Kualitas produk (1-5)?
2️⃣ Sesuai ekspektasi? (Ya/Tidak)
3️⃣ Worth the price? (Ya/Tidak)
4️⃣ Ada yang perlu diperbaiki?

Format jawaban:
[angka 1-5], [Ya/Tidak], [Ya/Tidak], [komentar]

Contoh:
4, Ya, Ya, Packagingnya bisa lebih bagus

Feedback kakak sangat berharga! 💕

Multi-Question Survey:

📋 SURVEY SINGKAT (2 menit)

Hai Kak [NAMA]!

Bantu kami improve dengan survey ini?
5 pertanyaan singkat saja! 🙏

Q1: Seberapa sering belanja di [BRAND]?
a. Setiap minggu
b. Setiap bulan
c. Beberapa bulan sekali
d. Baru pertama kali

Q2: Produk favorit kakak?
a. [Kategori A]
b. [Kategori B]
c. [Kategori C]
d. Semua suka

Q3: Apa yang bisa kami improve?
a. Kualitas produk
b. Harga
c. Pengiriman
d. Customer service
e. Variasi produk

Ketik jawaban: a,b,c (sesuai urutan)
Contoh: b,c,d

Incentivized Survey:

🎁 SURVEY BERHADIAH!

Hai Kak [NAMA]!

Isi survey 2 menit, dapat voucher Rp 25.000! 🎉

Link survey: [LINK]

atau jawab langsung di sini:

1. Rating overall [BRAND] (1-5)?
2. Produk apa yang ingin kami tambah?
3. Saran untuk kami?

Kirim jawaban, langsung dapat kode voucher!

⏰ Berlaku sampai: [TANGGAL]
📋 Kuota: 100 responden

Yuk ikutan! 🙏

Survey Flow Implementation

javascript

const surveyState = new Map();

const surveys = {
    nps: {
        questions: [
            {
                id: 'score',
                text: 'Seberapa mungkin rekomendasikan kami? (0-10)',
                type: 'number',
                min: 0,
                max: 10
            },
            {
                id: 'reason',
                text: 'Boleh kasih tau alasannya? (atau ketik SKIP)',
                type: 'text',
                optional: true
            }
        ],
        onComplete: async (phone, answers) => {
            // Categorize NPS
            const score = answers.score;
            let category;
            if (score >= 9) category = 'promoter';
            else if (score >= 7) category = 'passive';
            else category = 'detractor';
            
            await saveSurveyResult(phone, 'nps', answers, category);
            
            // Thank you based on score
            if (score >= 9) {
                return 'Terima kasih! 🎉 Senang kakak puas. Boleh review di Google? [LINK]';
            } else if (score <= 6) {
                return 'Terima kasih feedbacknya. Tim kami akan follow up untuk improve! 🙏';
            } else {
                return 'Terima kasih! Kami akan terus improve! 💪';
            }
        }
    }
};

async function processSurveyResponse(phone, message) {
    const state = surveyState.get(phone);
    
    if (!state) {
        return null;
    }
    
    const survey = surveys[state.surveyType];
    const currentQ = survey.questions[state.currentQuestion];
    
    // Validate response
    const validation = validateResponse(message, currentQ);
    if (!validation.valid) {
        return validation.errorMessage;
    }
    
    // Save answer
    state.answers[currentQ.id] = validation.value;
    state.currentQuestion++;
    
    // Check if complete
    if (state.currentQuestion >= survey.questions.length) {
        surveyState.delete(phone);
        return await survey.onComplete(phone, state.answers);
    }
    
    // Next question
    surveyState.set(phone, state);
    return survey.questions[state.currentQuestion].text;
}

Blast Scheduling for Surveys

📅 OPTIMAL TIMING:

Post-Purchase Survey:
- 3-5 hari setelah delivered
- Customer sudah pakai produk
- Experience masih fresh

NPS Survey:
- Quarterly (per 3 bulan)
- Atau setelah milestone (10 order, 1 tahun, dll)

Service Survey:
- 24-48 jam setelah interaction
- Saat masih ingat detailnya

Product Survey:
- 7-14 hari setelah purchase
- Sudah cukup waktu untuk evaluate

Response Handling

Auto-Categorize NPS:

javascript

function categorizeNPS(score) {
    if (score >= 9) return { category: 'promoter', action: 'request_review' };
    if (score >= 7) return { category: 'passive', action: 'ask_improvement' };
    return { category: 'detractor', action: 'escalate_cs' };
}

async function handleNPSResponse(phone, score, comment) {
    const { category, action } = categorizeNPS(score);
    
    // Save to database
    await db.npsResponses.insert({
        phone,
        score,
        comment,
        category,
        timestamp: new Date()
    });
    
    // Take action
    switch (action) {
        case 'request_review':
            await sendReviewRequest(phone);
            break;
        case 'escalate_cs':
            await alertCS(phone, score, comment);
            await sendApology(phone);
            break;
        case 'ask_improvement':
            await sendImprovementQuestion(phone);
            break;
    }
}

Aggregate Results:

javascript

async function calculateNPS(period = 30) {
    const responses = await db.npsResponses.find({
        timestamp: { $gte: daysAgo(period) }
    });
    
    const counts = {
        promoter: 0,
        passive: 0,
        detractor: 0
    };
    
    responses.forEach(r => counts[r.category]++);
    
    const total = responses.length;
    const nps = ((counts.promoter - counts.detractor) / total) * 100;
    
    return {
        nps: Math.round(nps),
        breakdown: {
            promoter: Math.round(counts.promoter / total * 100),
            passive: Math.round(counts.passive / total * 100),
            detractor: Math.round(counts.detractor / total * 100)
        },
        totalResponses: total
    };
}

Response Rate Optimization

📈 INCREASE RESPONSE RATE:

1. Keep it SHORT
   • 1-3 questions max
   • < 2 minutes to complete

2. Explain WHY
   • "Helps us improve"
   • "Your voice matters"

3. Timing is key
   • Not too soon, not too late
   • Avoid busy hours

4. Personalize
   • Use name
   • Reference specific order/product

5. Incentivize (optional)
   • Small voucher
   • Entry to raffle
   • Exclusive access

6. Easy to respond
   • Simple number/letter
   • No need to type long

Survey Analytics Dashboard

📊 SURVEY DASHBOARD

Last 30 Days:
━━━━━━━━━━━━━━━━━━━━

NPS SCORE: +45
├── Promoters (9-10): 55%
├── Passives (7-8): 35%
└── Detractors (0-6): 10%

Trend: ↑ +5 from last month

CSAT SCORE: 4.2/5
Distribution:
5⭐: ████████████ 45%
4⭐: █████████ 35%
3⭐: ████ 12%
2⭐: ██ 5%
1⭐: █ 3%

RESPONSE RATE: 38%
(380 responses / 1000 sent)

TOP FEEDBACK THEMES:
1. "Pengiriman cepat" (45 mentions) ✅
2. "Kualitas bagus" (38 mentions) ✅
3. "Packaging perlu improve" (22 mentions) ⚠️
4. "Harga mahal" (18 mentions) ⚠️

Best Practices

DO ✅

- Keep surveys SHORT
- Ask at the right time
- Make it easy to respond
- Thank responders
- ACT on feedback
- Share improvements back

DON'T ❌

- Long, boring surveys
- Ask too often
- Complicated response format
- Ignore low scores
- No follow-up action
- Survey fatigue

FAQ

Berapa response rate yang bagus?

25-40% via WhatsApp sudah bagus. Dengan incentive bisa 50%+.

Survey panjang atau pendek?

Pendek! 1-3 questions. Long surveys = low completion rate.

Perlu kasih incentive?

Optional tapi helps. Small voucher (Rp 10-25k) bisa boost response 20-30%.

Kesimpulan

Survey via WA = High response feedback!

Email SurveyWA Blast Survey
5-10% response30-40% response
Days to respondMinutes
Formal feelCasual & easy
Often ignoredHard to miss

Collect feedback, improve your business!

Setup Survey Blast →

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